My Studies and Skills

My Academic Journey 

I am currently in my final year of International Business at Fontys Hogeschool, and over the years I have gained a better understanding of how different areas of a business connect:  from marketing and finance to human resources, operations and strategy. Here is a highlight of the most valuable courses i have had till now!

Majors: Marketing and Sales

My Marketing & Sales major allowed me to dive deeper into consumer behaviour, marketing strategy, market research, sales and communication. I learned how to look beyond simply promoting a product and instead understand the people, market and business objectives behind a marketing decision.

What I've developed:

  • Marketing strategy & market analysis
  • Consumer and customer insights
  • Sales & customer relationship management
  • Brand communication
  • Creative problem-solving
  • Data-driven decision-making

Minors: Sustainability in Business

This has been one of the most interesting courses in my studies so far! Here, I got a look at business decisions from a bigger picture. So, not only considering profitability, but also people, the environment and long-term impact. I saw how companies approach sustainability and learned to critically evaluate and compare their strategies and reporting.

What I've developed:

  • Sustainable business strategy
  • Stakeholder thinking
  • ESG & sustainability concepts
  • Sustainability reporting and benchmarking
  • Understanding the relationship between business and societal impact

Elective: Business Consultancy

This course introduced me to a deeper understanding of people & information managemnt and risk factors that influence business decisions; beyond just marketing. 

Through courses including Information Management, Psychology in Organisations, Human Resource Management and Risk Management, I learned to look at organisations from different perspectives; from how information flows through a company to how people behave within it and how businesses can identify and manage risks.

What I've developed:

  • Business consulting & analytical thinking
  • Information management
  • Organisational psychology
  • Human resource management
  • Risk identification & assessment
  • Structured problem-solving
  • Understanding organisational behaviour

My Skills

Business Development & Sales

My experience at Incedo helped me gain business development skills through leading client sales calls, strengthening client relationships, following up with prospects, and researching new software development opportunities to support business growth.

Digital Marketing & Content Management 

At Incedo GmbH, I also learned managing social media content for their LinkedIn and Xing pages, contributing to online visibility, and creating e-magazine content for KLM to support internal communication and employee engagement.

Creative Content & Visual Communication 

My KLM internship helped me gain practical experience in multimedia content creation, including developing video scripts, producing instructional videos and creating e-magazine content. This expanded my skill set by developing an ability to translate information into clear and engaging visual content. 

Operational & Organizational Efficiency

During my time at both Flink and Incedo, I gained strong organisational skills ranging from  managing stock and warehouse operations to coordinating emails and schedules. My experience enabled me with an ability to maintain accuracy while managing multiple operational tasks efficiently.

Tool I am proficient in

Canva

Microsoft Office

Haufe 360 - ERP System